The Founding 15 — applications open

Fifteen coaches. 60 days free, founder price for life.

The Routine Platform is being built with working coaches, not for a pitch deck. Founding coaches run real clients on it early, tell us the truth, and keep the founder deal forever.

Apply for a founding seat

What you get

60 days free — full platform, your real clients
Founder price for life: half the standard price, locked forever
White-glove migration — we move your Excel, PDFs and chat workflows ourselves
A direct line to the founder; your requests shape the roadmap

What we ask

Run at least a handful of real clients on the platform
Honest, blunt feedback while we build
A case study with your name when it works

How it works

1. Apply below

Two minutes; tell us how you coach today.

2. A 30-minute call

We make sure the fit is real — both ways.

3. Cohort onboarding

Cohorts of five. We migrate your current clients together.

15 seats in cohorts of five. Applications are reviewed personally by the founder — no automated acceptance, no payment details up front.