The Routine Platform
Product Pricing Join the waitlist
For personal trainers & online coaches

Stop coaching from spreadsheets and chat apps.

One workspace to deliver routines and diets, run review cycles on your schedule, and grow from solo coach to a studio — backed by an army of AI coaches that do the heavy lifting while you stay in control.

Get early access See it in action

Founding-coach access · No credit card · Built for coaches leaving scattered tools behind

The daily reality

Your coaching is great. Your tooling is holding you back.

Today

  • Routines in spreadsheets, diets in PDFs, updates lost in chat
  • Every check-in is a manual copy-paste marathon
  • No history, no progress trends, no overview
  • You cap out around 20–30 clients and burn out

With The Routine Platform

  • One library of routines, programs & diets you reuse
  • Review cycles that run on your rhythm, automatically
  • An army of human & AI coaches handling the day-to-day
  • AI drafts every plan, diet & reply — you approve before it ships
  • Payments, renewals & reminders on autopilot
  • Scale to thousands of clients — without losing the personal touch

A peek inside

Your whole roster, planned at a glance

Your AI coaches draft a week of training and meals on a clear calendar; you review, approve, and send. See every client and which coach — human or AI — they belong to. Clients get it as your own branded app.

Illustrative preview of the product in development.

Everything you need, nothing you don’t

Built for how coaches actually work

An army of AI coaches

Put a team of AI coaches to work around the clock — they draft programs, diets, and client replies for every client at scale. You stay the head coach: review and approve before anything ships. Like cloning your best coaching.

Review cycles on your rhythm

Set any cycle length. Anchor to real calendar months or a rolling window. Add optional mid-cycle check-ins that review progress without changing the plan. No rigid, one-size-fits-all cycles.

Two ways to coach — per client

Run hands-on review cycles for some clients and fully self-paced programs for others, from one roster. Switch a client between modes whenever their needs change.

Build once, assign in seconds

Your routines, programs, and diets live in a structured library you own. Reuse, duplicate, and tweak — never rebuild a spreadsheet again.

Your brand in their pocket

Clients get a clean, fast app with your name, logo, and accent color — in a calm light theme or a bold dark gym look. They see you, not us.

One place, not five tools

Messaging, check-ins, progress photos, weights, payments, and history in one workspace. Retire the scattered spreadsheets, PDFs, and chat threads for good.

The configurable cadence engine

Your review cycle, your rules.

Most platforms lock you to a fixed cadence. We don’t. Define exactly how often you review each client — and what happens in between.

Any lengthWeekly, fortnightly, monthly — or a number you pick.
Calendar monthsAnchor to real months, not awkward fixed-length windows.
Mid-cycle check-insOptional review-only touchpoints that check progress without changing the plan.
Per clientDefaults for your business, overridable for any program or client.

Grow from solo coach to a studio

Start on your own. When you’re ready to scale, build your team — bring on real coaches or deploy AI coaches that work for you — assign them clients, and run the whole operation from one place.

1

Add your team

Invite real coaches into your business with roles — owner, coach, or assistant.

Premium

Deploy AI coaches

Add AI coaches that draft and manage clients around the clock. You approve their work before it ships.

3

Assign & oversee

Hand any client to any coach — human or AI — reassign in a click, and watch every roster from one dashboard.

Simple, coach-friendly pricing

One price, everything included

Start free for up to 5 active clients — no card. Priced per active client after that (paused and cancelled never count), and founding coaches lock in early pricing.

Free

Freeforever

Try it with your first clients — no card.

  • Up to 5 active clients
  • Routine, program & diet builder
  • Configurable review cycles
  • Branded client app
  • Messaging & check-ins

Starter

$29/ month

Going independent — leave the spreadsheets behind.

  • Up to 25 active clients
  • Everything in Free
  • Progress analytics & adherence
  • Self-paced program automation
  • Email support
Most popular

Pro

$69/ month

Full-time coaching, past what one inbox can hold.

  • Up to 100 active clients
  • Everything in Starter
  • AI coaches — they draft, you approve
  • Automations & smart workflows
  • Priority support

Studio

$149/ month

Studios & teams — human and AI coaches under one roof.

  • Unlimited active clients
  • Everything in Pro
  • Unlimited AI coaches + human team
  • Add coaches, assign clients, set roles
  • Your own published app (white-label)

Why it’s a better deal than the incumbents

  • Nutrition, AI & your branded app — included. Others bill $20–$65/mo extra.
  • 0% cut of your client payments. Some platforms take 5% of every payment.
  • Pay for active clients only — paused & cancelled never count.
  • Both 1:1 review-cycle and self-paced coaching — one price, no add-on.

Prices are launch estimates we’re validating with founding coaches. Reserve your spot — we’ll confirm your plan before anything is ever charged.

Be a founding coach

Join the waitlist

Tell us how you coach today. We’re onboarding in cohorts and prioritizing coaches moving off scattered tools.

No spam. We’ll email you once when your spot opens. Unsubscribe anytime.

Questions

Good to know

How is this different from the other coaching apps?

Three ways. (1) An army of AI coaches drafts programs, diets, and replies for every client — you just review and approve. (2) Review cycles are fully configurable — any length, real calendar months, optional review-only check-ins. (3) One price includes nutrition, AI, and your branded app, with no cut of your client payments — and you run 1:1 review-cycle and self-paced clients from one roster.

What are the AI coaches — are they pretending to be me?

No. They are a team of AI coaches that work for you, drafting plans, diets, and client replies around the clock. You stay the head coach: nothing reaches a client until you review and approve it, and AI help is clearly labeled to clients. They never secretly impersonate you. AI coaches are a premium feature on Pro and Studio.

Can I add other coaches and grow a team?

Yes — start solo and scale into a studio. Add real coaches with roles (owner / coach / assistant), or deploy AI coaches, assign clients to any of them, and oversee everyone from one dashboard. Team features live on the Studio plan.

Can I run both check-in coaching and self-paced programs?

That is the point. Each client is either coach-managed (you review and reassign on a cadence you set) or self-paced (they progress through a program automatically). You choose per client and can switch anytime.

Do my clients see my brand or yours?

Yours. The client app carries your name, logo, and accent color. The Studio plan can publish a fully white-labeled app under your own brand.

When can I start?

We are onboarding founding coaches in cohorts and prioritizing coaches moving off spreadsheets and scattered tools. Join the waitlist, tell us how you coach today, and founding coaches lock in early pricing.